Proverbial Wallets
We have trouble controlling our consumer impulses, and there's a gap between our decisions and the consequences. When we pull a product off the shelf, do we know our bank-account balance, or whether we're over budget for the month? Our existing senses are inadequate to warn us. The Proverbial Wallet fosters a financial sense at the point of purchase by embodying our electronically tracked assets. We provide tactile feedback reflecting account balances, spending goals, and transactions as a visceral aid to responsible decision making.
MoreMeet Erik S. Ross
Erik Ross is Executive-in-Residence for Bank of America at the Center for Future Banking, specializing in financial well being, behavioral economics, and networked economies. In his current role with Card Services at Bank of America, Erik is leading the innovation and data mining efforts focused on breakthrough business models and behavioral research.
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