Researchers at the Center for Future Banking, in collaboration with
Bank of America, will explore how emerging technologies and insights
into human behavior can transform the customers' experience and elevate
the role of the bank in their financial lives. We seek to invent new
ways to anticipate the needs and desires of customers down to the level
of the individual, to put every customer in total control of his or her
own financial futures, to rethink the experience of customer-bank
interaction as virtual and physical reality become increasingly
intertwined, and finally to leverage the unique position of a bank to
make people's lives simpler and more fulfilling.
The Center brings together disciplines ranging from behavioral economics,
to computer science, to urban design in order to take a truly holistic
approach to imagining and realizing new possibilities in banking. Its
research will span a wide range of physical and social scales, from
one-on-one interactions with customers, to new modes of global
transactions.
AT&T Associate Professor Deb Roy, chair of MIT's academic program in Media Arts and Sciences and a pioneer in cognitive modeling, communication theory, and human-machine interaction, serves as the Center's founding director and principal investigator. He is joined by a multidisciplinary team of researchers and students with a passion for invention—a team that is not only developing new ideas for the banking industry, but also building and testing working prototypes.
