Developing the capability to anticipate and position consumers' unexpressed needs.
We have developed a novel market game, "Prediction Game and Experience Sharing" (PreGES, pronounced as PreGuess), that harnesses people's collective prediction and experience sharing to forecast the success or failure of new items (e.g., products, services, UI designs). Companies can register their new items on this market (as a testbed) to ask people's collective opinion.
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A system that helps you beat impulse spending and save money by providing useful and persuasive information at the right time and place, using your mobile phone.
We are pleased to have a special guest lecturer, Drazen Prelec, from MIT's Sloan School of Management. Professor Prelec's research interests include decision theory, consumer behavior, marketing research, collective prediction mechanisms, behavioral economics, and neuroeconomics. Read more about the lecture.
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date: 12/02/08
posted by: mhata
