CFB: Center for Future Banking
> Deb Roy, Director

> Dan Ariely
> Andrew Lippman
> Andrew W. Lo
> Pattie Maes
> William J. Mitchell
> Joe Paradiso
> Alex (Sandy) Pentland
> Marko Popović
> Rosalind W. Picard
> David P. Reed
Dan Ariely Dan Ariely
Visiting Professor, MIT Media Lab

Dan Ariely is interested in issues of rationality, irrationality, decision-making, behavioral economics, and consumer welfare. His research includes examinations of online auction behaviors, personal health monitoring, the effects of different pricing mechanisms, and the development of systems to overcome day-to-day irrationality.

Ariely received a PhD in business administration from Duke University, a PhD and MA in cognitive psychology from the University of North Carolina at Chapel Hill, and a BA in psychology from Tel Aviv University. He is the author of Predictably Irrational: The Hidden Forces That Shape Our Decisions (HarperCollins, 2008).

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