Viral Communications:

Connected Consumption

Associated research group(s): 
Viral Communications
Researchers: 
Dawei Shen, Kwan Hong Lee, Andy Lippman and David P. Reed

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Project abstract:

The Connected Consumption network allows a community of consumers to collaboratively sense the market from a mobile device, enabling more informed financial decisions in a geo-local context. The mobile application allows one to log one's wish list and itemized list of transactions to form a social network around the list of interests. Individuals can share this data to inform and guide others in a timely, personal, and contextual manner when they are shopping for a product or seeking a service. It can also help people connect opportunistically in a local area to make group purchases, to pick up an item for a friend, and to perform reverse auctions.

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